How to Moderate a Facebook Group and Not Have it Suck the Life Out of You: 8 Guidelines That Saved Me

1) Ask relevant screening questions and go for the secret word hack.

When you create a Facebook group, you get to pick a way to sort through prospective members by making them ask a series of questions. This is such an opportunity. Take your future community member and walk them through what it means to be a part of your group. Ask them questions that don’t just make sure they’re an awesome addition, but also that can help you steer the direction of the group moving forward.

2) Balance out promotional posts.

This is perhaps where most Facebook groups either thrive or die. The issue of promotional posts has vexed many an admin. Some people love them, some hate them, and the truth is you probably won’t be successful in making everyone happy regardless of your policy.

3) Make clear guidelines.

While limiting promotional posts is a great guideline, it’s important you have others that are relevant to your community. Don’t let Facebook do all the heavy lifting and choose their default. You need to be specific with your groups’ intentions.

4) Include a way to resolve conflict.

Speaking of conflict, it’s inevitable. Anytime a group gets large, there are more different voices in the room to disagree with one another. Conflicts aren’t just possible, they’re probably.

This quick graphic has helped us tremendously. When training new administrators or moderators, it’s important they all are on the same page for how you handle conflicts within your Facebook group.

5) Avoid turning on post-approval for as long as you can.

Post-approval isn’t a good or bad thing, but I would argue that it should be avoided for as long as possible. Here’s why: Post approval slows your group’s growth down significantly. Think about it. If someone in your group had a pressing question, but you fell asleep for the night, they don’t get their answer until the next day. That same person will just find another group that will let them post whenever they want.

6) Consider adding to your admin team.

Everyone deserves time off, and you’re no exception. Taking social media breaks is simply good for your mental health. But these breaks simply aren’t possible unless you have a team in your corner.

7) Use admin tools to help you sort through all the moderating you’ll have to do.

In June of 2021, Facebook rolled out some automation tools for community building, and simply put, they freaking rock. These automation tools allow you to more easily accept members into the group and allow you to get alerts for posts that have certain key words in them. If you don’t have any additional admins or moderators to help you out, and you’re still in the “grow” phase where you don’t want to roll out post approval, this is an incredible option. Let the robots be your right hand man.

8)Bring something to the table!

Perhaps most importantly of all, you have to bring YOU to your group. This isn’t the time to sit back and hope that others engage. Plan days of the week to ask questions or play games with your community. If you’re local (or heck, if you’re not) plan events or Zoom meetups for people to chat.

There ya have it!

Hope all my trials and tribulations with having a successful Facebook group help someone out there! It’s not easy, but to be honest, Facebook groups are some of the best part of the social media platform these days. You’re doing the world a big service in creating special online spaces for community.

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Becky Meadows

Becky Meadows

Writing about mental health, personal growth, writing, UX, marketing, food, and more! Open to help your brand grow: rebeccananns1@gmail.com